Summary Attribution Channel Definitions Create Better Channels

Create Better Channel Definitions

I'll analyze your traffic patterns and create custom channel definitions that match your actual marketing setup. Let me look at your source/medium combinations...
Analyzing traffic source/medium combinations
Identifying unmatched traffic patterns
Generating channel definition rules
Based on your traffic data, I've created 3 channel rules that would reclassify the majority of your misattributed sessions:
Meta Paid Social New Rule
source matches "facebook", "fb", "instagram", "ig", "meta"
medium matches "paid", "cpc", "cpm", "paidsocial"
Reclassifies 4,610 sessions from Unassigned to Meta Paid Social
Email Marketing Modified
source matches "klaviyo", "mailchimp", "sendgrid"
medium matches "email", "em", "Email"
Reclassifies 3,200 sessions from Direct to Email
Affiliate Traffic New Rule
source matches "impact", "shareasale", "awin"
medium matches "affiliate", "aff", "partner"
Reclassifies 1,840 sessions from Referral to Affiliate
These 3 rules would reduce your "Direct" and "Unassigned" traffic from 45% to about 24%, giving you visibility into roughly $34K of previously unattributed revenue.
9,650 sessions reclassified Direct reduced from 34% to 24%

Apply These Channel Definitions

These rules will be applied to your data going forward and retroactively to your historical data.

1 Summary 2 Category 3 Test Detail 4.1 Action 4.2 Analysis