Google Analytics Audit
Acme Commerce (GA4)
C+
Overall Grade
Jan 15 - Mar 15, 2026 · 47 tests run
Molly AI Analyst
  • 47 tests run across 4 categories — 10 failing, 37 passing
  • Attribution is the biggest issue. 45% of traffic has no meaningful channel attribution, representing ~$34Kin unattributed revenue
  • 34% of paid traffic is landing without UTM parameters, making ROI measurement unreliable
  • Bot traffic is inflating session counts by an estimated 8%
  • E-commerce tracking is solid — product and transaction data are flowing correctly
  • Several issues can be fixed directly in this tool. Click into a category below to get started.
M
D+
Attribution 12 tests
Unable to reliably attribute conversions to marketing channels. UTM coverage and channel definitions need significant work.
5 failing
B-
Behavior 18 tests
Good event tracking coverage but page categorization is missing, limiting content analysis.
2 failing
1 Summary 2 Category 3 Test Detail 4.1 Action 4.2 Analysis