C+
Brady Industries
GA4 Audit Results
Mar 20, 2026 2m 47s 64 tests
9 Failing 11 Passing
Overlook AI
Hey! I analyzed Brady Industries' GA4 property. I ran 64 tests.
Our goal is Insights: things we didn't know and can act on to improve performance.
In web analytics these come in 2 types: Attribution insights and Behavior insights.
Attribution needs the most work — 34% of paid traffic has no UTM parameters (~$42K/mo untracked).
Behavior is better but has gaps in form and scroll tracking.
Several of the issues are fixable right now.
D
Attribution
"How well you can tell which marketing efforts are working"
6 3
New
B
Behavior
"How well you can tell what visitors are doing"
3 8
New